Why your reputation isn’t growing and how to build a strong, credible, influential public presence (Mango&Partners framework)

Reputation is not what you say. It’s what people remember.

The data is brutal:

• ▸70% of an organization’s reputation depends on perception, not facts (Deloitte Africa)
• ▸80% of leaders underinvest in their public image (McKinsey)
• ▸Strong-reputation brands perform 3× better (BCG)
• ▸60% of crises come from lack of proactive communication (Accenture)
• ▸Public trust is the #1 driver of sustainable growth (Harvard Business Review)

The problem is not your work.

The problem is not your results.

The problem is not your expertise.

The problem is your visibility and your narrative.

Here are the 10 reasons your reputation isn’t growing — and how to fix them.