Why brands don’t reply to your sponsorship requests — and how to create a pitch that triggers immediate responses (Mango&Partners framework)

Silence is not lack of interest. It’s lack of perceived value.

The data is clear:

• ▸85% of sponsorship requests get no response (Deloitte Africa)
• ▸70% of emails to brands are never opened (McKinsey)
• ▸Decision-makers spend less than 2 minutes on a proposal (HBR)
• ▸Clear pitches get 3× more responses (BCG)
• ▸Strong storytelling increases funding 4× (Accenture)

The problem is not your project. The problem is not your audience. The problem is not your network.

The problem is your pitch.

Here are the 10 reasons brands don’t reply — and how to fix them.

1. Your email sounds like a request, not an opportunity

McKinsey: brands fund value, not need.